“While I was VP of Product Development with Xvive, I had the pleasure of working with Peter Murray for three years. Peter has an incredible breadth of knowledge in the musical instrument (MI) area, drawing on decades of experience both as a musician and as a marketer of MI-related products. Peter was our lead marketing person, and the perfect wordsmith and communications person for Xvive. He always stepped up to every challenge with professionalism, intelligence, and a logical, calm head. Marketing is very much about knowing the right people for the best coverage, and Peter was the perfect conduit. There is no one I have seen with such a keen eye for detail and wordcraft. As an integral collaborator in an international environment with both the China and US teams, Peter’s professional input was backed by a lifetime of knowledge and experience. I would highly recommend Peter to anyone in the MI industry looking to take their products to the next level.”