ARTIST AND INFLUENCER RELATIONS

If a well-respected artist is seen endorsing (or even simply using) your product, the association can make a powerful impact on other musicians—and significantly increase the chances of them becoming a customer. However, who the artist is—and how the endorsement is presented—matters. Some artists might do more harm than good to your brand’s image; lesser-known artists are likely to have no impact at all. Your customers can tell when an endorsement is insincere. However, the right artists with the right content can be a huge boost to brand credibility and sales.

Peter has decades of professional experience as a live and studio musician, so he knows how to talk to fellow artists as a knowledgeable peer. He knows how to pitch products to them and explain how and why a certain piece of gear would fit into their rig. He knows how to support them; in his work with Markbass and Supro, he helped supply backline gear to artists worldwide: for tours, festivals, recording sessions and TV appearances. He helped them find the perfect amp and cabinet models for their needs, and in some cases worked between the artist and the brand to modify products to give them exactly what they needed. He communicated at length with top-level players, discussing the most minute details and features they wanted in their signature products.

Thanks to his large international network, Peter can help get your products into the right hands and produce artist content that makes your potential customers curious about your products and trusting in your brand.

ARTISTS

PRODUCTIVE AND SATISFYING

"Peter Murray played a critical role in the growth and success of the Supro amplifier revival from 2014 until the acquisition of the brand by D’Angelico in 2020. As head of artist relations and director of social media, Peter’s interpersonal skills, editorial acumen, and long-term perspective on the ever-changing currents within the MI Industry were instrumental to the positioning of the Supro and Pigtronix brands for the type of rapid growth that could lead to an acquisition. His meticulous attention to detail, consistent reporting and determined commitment during those years of rapid growth were invaluable. Working with Peter Murray was among the most productive and satisfying professional relationships of my entire career."

David Koltai

Chief Technology Officer

Bond Audio (Supro / D'Angelico / Pigtronix)

ALL-AROUND PROFESSIONAL

"Peter was my artist relations contact while he worked at Supro Amplifiers. He always made sure I had whatever I needed, anytime, anywhere in the world! Solid, and an all-around professional. He’s a colleague, but also a great friend!"

Mark Lettieri

Guitarist

Snarky Puppy

UNFAILINGLY HELPFUL

"My experience working with Peter Murray was as enjoyable as any I've had in the MI industry. Always unfailingly helpful, well-informed and dedicated to getting things done correctly and promptly—and he's become a friend for life. I'm genuinely grateful to know him."

Mike Keneally

Guitarist, keyboardist, singer

Frank Zappa, Devin Townsend, Steve Vai

LIFTS UP EVERYONE AROUND HIM

"I have had the sincere pleasure of working with Peter for close to two decades. Peter is the kind of individual who lifts up everyone around him. His knowledge and passion for music and technology are infectious, and I am always inspired anytime I have a chance to collaborate with him. For as long as I have known him, Peter has consistently been a positive presence in the music industry. I have watched him succeed in so many areas of our industry, which has been a huge encouragement to me, as he reminds me that we can always grow and strive for the absolute best in everything we do."

JUSTIN GRAY

Bassist, composer, producer, educator, immersive audio engineer

Snoop Dogg, Olivia Rodrigo, Carlos Santana

AN ABSOLUTE JOY

"Peter Murray is a consummate professional and an absolute joy to work with. I've had the good fortune to interact with him on several occasions where he was the artist representative for our partner endorsement companies. His ability to find effective solutions is outstanding, and he generates results that make for satisfied artists and companies alike. I wish that everyone in the business was as diligent as Peter."

Henry Hey

Keyboardist

FORQ, Rudder, David Bowie, George Michael

THE MUSICIAN WHISPERER

"You won’t find anybody better on a personal or professional level that will integrate themselves into the fabric of your company… and have the dividends pay off in the short and long term. I’ve shared facetime with Peter in settings with artists that pack arenas and win Grammys, and others still struggling to fill a coffeehouse… and Peter has always treated each of us the same: with respect, presence and an honest and vested interest in our success. If you look at the job title ‘Artist Relations’, the operative word is ‘relations.’ The goal being a relationship. Peter is the musician whisperer who can find common ground with companies, artists and others, and have everyone walk away from a meeting feeling like they were the only one in the room."

John Allen

Vocal looping artist

Just Alliance

A TOTAL GEM

"Peter is a total gem—he is extremely knowledgeable and has been super-quick to respond to my needs over our many years working together. I've even had the pleasure of sharing the stage with him—he's a killer bassist too!"

Julie Slick

Bassist

Adrian Belew, EchoTest

CARES ABOUT THE MUSIC

"Peter is professional and cares about the music the artist plays, and looks for ways to benefit the artist directly. I’ve appreciated everything about Peter!"

Tim Lefebvre

Bassist

David Bowie, Tedeschi Trucks Band, Donny McCaslin

PETER IS THE MAN

"Over the years I have worked with my fair share of artist reps, Peter Murray being the most recent. If you need the job done in a timely, efficient and courteous manner, Peter is the man!!!"

Earl Slick

Guitarist

David Bowie, John Lennon, Glen Matlock

YOU WANT PETER DRIVING THE BUS

"I’ve worked with Peter in several different MI industry capacities and he is, without a doubt, conscientious, thorough, quick-minded, and has a great sense of humor. You want Peter driving the bus, he will get you there on time every time and you’ll have fun on the ride."

Teddy Kumpel

Guitarist

Joe Jackson, Nome Sane

COMPLETELY ON TOP OF HIS GAME