PRODUCT TRAINING

In order for musicians to want your product, they need to have an understanding of what the product can do for them, how it's relevant to their music and how it may be inspiring! If they don't understand the benefits of your product, there's no chance they will buy it.

That means that the seller of the product—whether it's the owner of a local music shop or a customer service rep at a major online dealer—needs to understand the product first.

Peter has decades of experience as a bass educator, multi-instrumentalist, singer and producer. He's hosted training sessions for musical equipment around the world. Drawing on his  professional background as a performing and recording musician, he's able to explain products to distributors, dealers and end users, in a way that musicians understand. This benefits everyone involved, leads to sales, and makes musicians happy!