“Peter was my artist relations contact while he worked at Supro Amplifiers. He always made sure I had whatever I needed, anytime, anywhere in the world! Solid, and an all-around professional. He’s a colleague, but also a great friend!”
ARTIST AND INFLUENCER RELATIONS
If a well-respected artist is seen endorsing (or even simply using) your product, the association can make a powerful impact on other musicians—and significantly increase the chances of them becoming a customer. However, who the artist is—and how the endorsement is presented—matters. Some artists might do more harm than good to your brand’s image; lesser-known artists are likely to have no impact at all. Your customers can tell when an endorsement is insincere. However, the right artists with the right content can be a huge boost to brand credibility and sales.
Peter has decades of professional experience as a live and studio musician, so he knows how to talk to fellow artists as a knowledgeable peer. He knows how to pitch products to them and explain how and why a certain piece of gear would fit into their rig. He knows how to support them; in his work with Markbass and Supro, he helped supply backline gear to artists worldwide: for tours, festivals, recording sessions and TV appearances. He helped them find the perfect amp and cabinet models for their needs, and in some cases worked between the artist and the brand to modify products to give them exactly what they needed. He communicated at length with top-level players, discussing the most minute details and features they wanted in their signature products.
Thanks to his large international network, Peter can help get your products into the right hands and produce artist content that makes your potential customers curious about your products and trusting in your brand.
ALL-AROUND PROFESSIONAL
Mark Lettieri
Guitarist
Snarky Puppy
UNFAILINGLY HELPFUL
“My experience working with Peter Murray was as enjoyable as any I've had in the MI industry. Always unfailingly helpful, well-informed and dedicated to getting things done correctly and promptly—and he's become a friend for life. I'm genuinely grateful to know him.”
Mike Keneally
Guitarist, keyboardist, singer
Frank Zappa, Devin Townsend, Steve Vai
COMFORTABLE AND EFFECTIVE
“Peter is a genuine individual and an accomplished musician. This combination allows him to be totally comfortable and effective at interacting with A-list musicians. During our time working together, Peter put together national ad campaigns with Lenny Kravitz, Paul Simon, Guns N’ Roses, Rival Sons, Aerosmith and many others. Working with Peter Murray was among the most productive and satisfying professional relationships of my entire career.”
DAVID KOLTAI
(Chief Innovation Officer, Supro / D'Angelico / Pigtronix)
LIFTS UP EVERYONE AROUND HIM
“I have had the sincere pleasure of working with Peter for close to two decades. Peter is the kind of individual who lifts up everyone around him. His knowledge and passion for music and technology are infectious, and I am always inspired anytime I have a chance to collaborate with him. For as long as I have known him, Peter has consistently been a positive presence in the music industry. I have watched him succeed in so many areas of our industry, which has been a huge encouragement to me, as he reminds me that we can always grow and strive for the absolute best in everything we do.”
JUSTIN GRAY
Bassist, composer, producer, educator, immersive audio engineer
Snoop Dogg, Olivia Rodrigo, Carlos Santana
AN ABSOLUTE JOY
“Peter Murray is a consummate professional and an absolute joy to work with. I've had the good fortune to interact with him on several occasions where he was the artist representative for our partner endorsement companies. His ability to find effective solutions is outstanding, and he generates results that make for satisfied artists and companies alike. I wish that everyone in the business was as diligent as Peter.”
Henry Hey
Keyboardist
FORQ, Rudder, David Bowie, George Michael
THE MUSICIAN WHISPERER
“You won’t find anybody better on a personal or professional level that will integrate themselves into the fabric of your company… and have the dividends pay off in the short and long term. I’ve shared facetime with Peter in settings with artists that pack arenas and win Grammys, and others still struggling to fill a coffeehouse… and Peter has always treated each of us the same: with respect, presence and an honest and vested interest in our success. If you look at the job title ‘Artist Relations’, the operative word is ‘relations.’ The goal being a relationship. Peter is the musician whisperer who can find common ground with companies, artists and others, and have everyone walk away from a meeting feeling like they were the only one in the room.”
John Allen
Vocal looping artist
Just Alliance
A TOTAL GEM
“Peter is a total gem—he is extremely knowledgeable and has been super-quick to respond to my needs over our many years working together. I've even had the pleasure of sharing the stage with him—he's a killer bassist too!”
Julie Slick
Bassist
Adrian Belew, EchoTest
CARES ABOUT THE MUSIC
“Peter is professional and cares about the music the artist plays, and looks for ways to benefit the artist directly. I’ve appreciated everything about Peter!”
Tim Lefebvre
Bassist
David Bowie, Tedeschi Trucks Band, Donny McCaslin
PETER IS THE MAN
“Over the years I have worked with my fair share of artist reps, Peter Murray being the most recent. If you need the job done in a timely, efficient and courteous manner, Peter is the man!!!”
Earl Slick
Guitarist
David Bowie, John Lennon, Glen Matlock
YOU WANT PETER DRIVING THE BUS
“I’ve worked with Peter in several different MI industry capacities and he is, without a doubt, conscientious, thorough, quick-minded, and has a great sense of humor. You want Peter driving the bus, he will get you there on time every time and you’ll have fun on the ride.”
Teddy Kumpel
Guitarist
Joe Jackson, Nome Sane
COMPLETELY ON TOP OF HIS GAME
“Peter Murray is a consummate professional in every respect. Always completely on top of his game, and a truly great person.”
Matt Smith
Guitarist, producer, educator and product demonstrator
SEE HOW PETER CAN CONNECT YOUR BRAND WITH ARTISTS AND INFLUENCERS
