YOUR MI INDUSTRY MARKETING CONSULTANT
About
Peter Murray is an MI (Musical Instruments) industry marketing consultant based in Toronto, Canada. He’s worked in the industry for almost 20 years, playing a key role in the growth and international success of the Markbass, Supro, Xvive and Pigtronix brands.

Services

Copywriting
On your website, printed materials, e-newsletters, ad copy, manuals and press releases, your brand needs to communicate its message clearly, effectively and appropriately!

ARTIST + INFLUENCER RELATIONS
Get well-known artists and influencers onside with your brand to widen your reach and enhance your credibility, with the help of Peter's large international network.

ADVERTISING + MEDIA RELATIONS
Gain exposure in MI-industry media through both advertising and product reviews, and expose your products directly to potential customers worldwide.

DIGITAL MARKETING
Formulate a bulletproof strategy to reach your target market online, using social media, YouTube, Google and more.

CONTENT CREATION
Have Peter present your products to the world with an authoritative and friendly voice, or have him manage your video projects with the aid of his trusted content partners.

DISTRIBUTOR RELATIONS
To smoothly coordinate your international marketing efforts, have Peter act as a product expert liaison to all your distributors worldwide.
Testimonals

"Peter Murray played a critical role in the growth and success of the Supro amplifier revival from 2014 until the acquisition of the brand by D’Angelico in 2020. As head of artist relations and director of social media, Peter’s interpersonal skills, editorial acumen, and long-term perspective on the ever-changing currents within the MI Industry were instrumental to the positioning of the Supro and Pigtronix brands for the type of rapid growth that could lead to an acquisition. His meticulous attention to detail, consistent reporting and determined commitment during those years of rapid growth were invaluable. Working with Peter Murray was among the most productive and satisfying professional relationships of my entire career."
David Koltai
Chief Technology Officer
Bond Audio (Supro / D'Angelico / Pigtronix)

"It is with great pride and appreciation that I write these words to try to express my amazing collaboration with Peter Murray over the past twenty years. Working with Peter has not only been a rewarding experience, but also an inspiring journey that has brought significant contributions to my company. He is an enthusiastic bass player with an exceptional and professional attitude and great dedication to work. Even if we were far away physically, he has always been an important presence in my team, and he was a significant support to reach all the goals we set for ourselves. I am sure he will continue to excel in all future experiences, and I would gladly work with him again should the opportunity arise!"
Marco De Virgiliis
CEO Parsek S.r.l.
Markbass, DV Mark, Mark Audio

"I had the pleasure of working with Peter for a number of years. Peter’s attention to detail is truly second-to-none. He has a gift of thinking with both creativity and clarity, in a fun and productive way that has made every project a joy to do from beginning to end. Whenever Peter was involved, I was always confident that I would get a terrific result that would help lift the company to a more professional level!"
GIL SOUCY
Music Industry Veteran

"I worked with Peter at Parsek/Markbass for a year and a half. In that time I came to appreciate his diligence and dedication, which contributed to the success of the company. His superior product knowledge, marketing savvy, pleasant demeanor and bass playing competence were all key to his success. I would highly recommend Peter for many positions and would love to work with him again someday."
Mitch Colby
Owner, Colby Amplification / Partner, Sundragon
Former VP, Korg USA

"Peter is an excellent brand representative and all-around music professional. He is easy to work with, knowledgeable, committed to success and refreshingly ethical. Peter is understanding and intuitive, focused and pleasant. I highly recommend Peter to any organization needing a combination of musical and business ability."
Keith Brawley
Chief Business Development Officer, Taylor Guitars
Former President, North America at Gibson USA, and VP at Musician’s Friend

"Peter is an exceptional bass player and a true creative force in every project we’ve worked on, from smaller campaigns to larger projects like the Ernie Ball Vans Warped Tour Battle of the Bands. With nearly 20 years of friendship and collaboration, his professionalism, talent, and unwavering support have been both inspiring and invaluable."
Ryan McLain
Director of Marketing
Ernie Ball Music Man

"Peter was a highly trusted and respected part of the Supro team for over six years and remains a personal friend. He was a key part of developing and growing a very successful artist program for both Supro and Pigtronix, as well as the trusted voice of our social media presence. As a writer and copy editor his skills are completely top-notch and highly professional. On top of all that, he is a fantastic musician and a pleasure to work with."
Brian Bethke
Founder and CEO, Bear Maple
Former CEO at Supro and Pigtronix

"I was fortunate that Peter Murray connected with me in the early days of my company. At that time he introduced me to an approach to working with artists that was advantageous to everyone involved, and it’s a model I have kept to this day. Peter is uniquely qualified to understand the needs of musicians, manufacturers and distribution channels simultaneously, and how to build relationships that serve the interests of everyone involved. He’s consistently introduced me to people as trustworthy and energetic as he is; and after over 20 years of working together, I know that if Peter has a suggestion for me, there’s nothing but upside to be seen from it!"
Tony Farinella
Founder, Evidence Audio

"I know Peter both as an endorsed Seymour Duncan artist and as a bass player who I performed with, together with Seymour, at a clinic and show in Toronto a few years back. He’s a really personable guy, an awesome musician, and a great brand ambassador. Any musical instruments company would be well-served to have him on their team."
Evan Skopp
Retired President, Inside Track
Former VP at Seymour Duncan
WHAT PETER CAN DO FOR YOU
CLIENTS









HOW CAN PETER HELP?
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